How does SEO Works?

The importance of SEO positioning

Basically, SEO ( Search Engine Optimization) refers to the optimization of web pages so that they appear in the top positions of search engines. Without this tool, online sites would have difficulty being found in search engines such as Google, the most widely used in the world .

In this sense, the proper SEO optimization is the one that leads you to be first in the Google list when users search for something and that they could find on your website. Due to the great competition in the digital environment, the ideal is that your website appears on the first page of search to attract a greater number of users.

But how does SEO positioning work?

Google and other search engines are guided by algorithms to define which are the most relevant pages for the search carried out. Some elements reviewed for this evaluation are:

Keywords: Also called keywords, they are questions that Google seeks to answer with the most relevant pages.
Titles: The title of the publications is one of the most important aspects since through this Google identifies the topic on which the contents deal.
Meta description: This appears under the title in Google search and is key when it comes to getting people to click to enter the page.
Header tags: At a superficial level they determine the size of the headers, but in terms of SEO optimization they set hierarchies for the consideration of search engines.
Friendly URLs: The URL not only serves to enter the site, but can also suggest what the page is about. [www.miurl.cl/a178] is not the same as [www.miurl.cl/aprende-seo-facil].

What is the difference between SEO and AdWords?

In a few words, the difference between SEO and AdWords is that Google Ads is a tool that allows you to advertise and position your page immediately in the first positions through a payment, which you will have to make each time a user makes a Click on your ad. On the other hand, SEO positions your site organically in the medium or long term, but in the future, it will generate recurring and lasting traffic.

Now, if you are looking for how to improve SEO positioning, here are some practical tips that you can implement in your marketing strategy.

1. Create relevant and original content

It can be tempting to write filler articles that use keywords and SEO titles to attract visitors to the site. However, Google takes into account the freshness of the content and the interaction that users have with the page, for example, if they leave the page seconds after entering.

If you don't know what keywords to use, Google offers a keyword planner through its AdWords platform. There you can search for keyword ideas for topics that interest you. Also, it allows you to know how searched the keywords are and how much competition you will have to promote them in Google Ads campaigns.

2. Look for relevant titles and meta-descriptions

It is important that the titles are clear, direct, original and do not exceed 70 characters so that they are not cut off in the search results. Ideally, the most important word is at the beginning and it is recommended that it be a keyword .

On the other hand, the meta-descriptions allow to be more specific than the title and better guide the user about the contents of the article. It is also recommended to place a keyword in this text to improve SEO positioning.

3. Come up with an SEO campaign

You have to understand what an SEO campaign is as a strategy to follow to increase visibility and quality traffic for the page. Which means that the visitors who arrive do so because it was precisely what they were looking for. It should be noted that images are also part of how to improve SEO positioning , since they have a series of attributes that you can use in favor and attract more public to your page.

Through this article we have reviewed the elements that allow us to address how SEO positioning works and what an SEO campaign is . As you can see, there is a wide variety of factors so it is possible to analyze the strengths and weaknesses of your website. Here you can review some tools that will make it easier for you to know what requires work on your page.